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“Sprezzatura” - a studied carelessness


“One must avoid affectation and practice in all things a certain nonchalance, disdain or carelessness, so as to make whatever is done or said appear to be without effort and almost without any thought about it... obvious effort is the antithesis of grace.”

- The Book of the Courtier (Baldassare Castiglione, 1528)


Sprezzatura - the highest level of Italian style - can be described

as an approach to life, an attitude: in displaying a certain carelessness in all things and making even the hardest tasks and greatest achievements appear effortless and inconsequential.


Our passion for Italy is inspired by this lifestyle and we embrace

it for our customers where ever we encounter it - in art, in

fashion, in craftsmanship and in culture.



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