408 Company Information




Our passion for Italy defines us as an organisation. We are on a journey to become the most important men’s and womenswear luxury brand in South East Asia.

The company headquarters are located in the heart of Hoan Kiem district in Hanoi. In addition to the creative department and design studio, product development, marketing, communications, purchasing, sales, e-commerce, finance, human resources and logistics are also based at the head office, where a team of 110 employees brings the spirit of Italy to life for our customers and partners.

To meet demand for our product and our exacting quality standards, we have opened our own state-of-the-art manufacturing facilities in Hoang Mai district in Hanoi, where 250 expert craftsmen and technicians work along side our production team.

Giovanni Group operates 37 stores in 2017.



“Bringing the effortless elegance and style of Italy alive in South East Asia”

Our purpose in the world is summed up in this defining statement. It is the reason we exist and why we come to work each day.

We are in the business of serving our customer with exquisite and luxurious products of exceptional quality and effortless style. Our focus on transformation enables us to serve our customers more effectively.



Our values are the pillars upon which the organisation is built and reflect our focus on serving the needs of our customers.

Giovanni Group is diligent in its mission to create excellence for its customers through creativity and craftsmanship, by developing the highest level of products and services that are luxurious and sustainable.